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Works by Li Xiu

  • Monday, December 26, 2011
  • Лексу

  • Works by Li Xiu

    Li Xiu - born 1943

    Limpid Water No. 2, 1991
    Limpid Water No. 2, 1991
    copyright Li Xiu
    Li Xiu is outstanding among China's leading artists in more than one way. First of all she is an excellent printmaker, secondly she is a woman artist and thirdly she belongs to the Yi ethnic minority in Yunnan.

    Back Home after Graduation

    The artistic breakthrough came for Li Xiu with a print titled Back Home after Graduation. It shows a girl from the ethnic Yi minority at her arrival by train back home. The print was done in 1977 and is kept in the style of the period - the style well-known from the Chinese propaganda posters. The image is beautiful and the art work made Li Xiu famous. The print was first shown at a national Chinese exhibition celebrating the "50th anniversary of China Prints". Later the art work went on a tour to France where it was shown to the French people.
    After "Back Home after Graduation", Li Xiu began to work on several new series that turned out to be quite spectacular. They were titled "Ah, what a Horse Caravan" (1982), "The Quiet Lugu Lake" (1982). "The Years Dragging Long" (1984), "The Hengduan Mountains" (1988) or "Limpid Water" (1991).
    Since "Back Home after Graduation" Li Xiu has experienced a great career as an artist and as an outstanding woman coming from an ethnic minority. Since then she has engaged herself not only in arts, but also in social and political issues promoting and supporting the role of women and ethnic minorities in China.

    Editions, Technique and Style

    November, 1990
    November, 1990
    copyright Li Xiu
    Li Xiu's art style is not uninfluenced from what is today called the Yunnan Art School in modern printmaking. This term describes a certain direction in printmaking that has been born in Yunnan province and has over the last years become famous outside China as well. The common bonds are the use of strong and vibrant colors and the focus on depicting the exotic landscapes and the life and customs of a great variety of ethnic minority groups in this South-West province of China.
    Li Xiu prints with rather thick oil-based inks comparable to the way how Hao Ping works - another artist from Yunnan. The edition size is small as usual for Chinese artists - at least for the 1980s and 1990s and the beginning of the new millennium. And as usual for Chinese artists, the prints are titled, dated, numbered and signed.
    The art prints by Li Xiu have been a real challenge regarding the display of the images on the internet. The dark colors in connection with the use of glossy oil-based colors are a nightmare for a photographer. The images that we present you in our auctions of Li Xiu prints are in our view overall pretty good and close to the real thing. But nevertheless, we have the feeling that the actual prints are by far more impressive than the display of the digital images.
    The prices of Li Xiu's art prints are not quite cheap. The artist has made only few prints per year. And the edition size is low. We regard the potential for future increases in value as high. Serious collectors of modern Chinese prints should not miss to take several prints by Li Xiu into their portfolio.

    Milestones of an Artist Career

    • 1964 - Graduation from the middle school associated with Yunnan Academy of Fine Arts.
    • 1968 - Graduation from the printmaking department of Guangxi Academy of Fine Arts.
    • 1980 - Admission to the Yunnan College of Arts for her woodcut creation.
    • 1980 - Elected as a member of the China Printmakers Associations.
    • 1985 - Elected as a member of China Artists Associations.
    • 1992 - Invited for a visit to the United States of America.
    • 1993 - Invited to visit Japan.
    • 1993 - Li Xiu was elected as a permanent member of the 7th Political Negotiation Committee of Yunnan Province.
    • 1998 - She was elected a permanent member of the 9th Standing Committee of the NPC (?) and vice-director of the National Minority Art Promotion Committee.
    • 2001 - Li Xiu was invited to visit Britain, France, Italy, Austria and other countries.
    Currently the artist works as a senior art teacher at Yunnan College of Arts.

    Exhibitions

    Limpid Water No. 1, 1991
    Limpid Water No. 1, 1991
    copyright Li Xiu
    Li Xiu's art works have been regularly selected for the top art shows in China. For printmakers these are the annual National Print Exhibitions and the annual National Art Exhibitions. These art shows are juried. The artist has attended the 6th, 7th, 8th and 9th National Art Exhibition and the 6th, 7th, 8th, 9th, 10th, 12th, and 13th National Prints Exhibition. Apart from these annual major events, there are the following art shows that should be mentioned:
    • 1988 - Solo show at China Art Gallery.
    • 1992 - Solo show in Taiwan.
    • 1985 - "Ten Female Printmakers" exhibition held by Chinese Artists Association.
    • 1991 - The art work "Suspended Moon" was selected to attend the "Chinese Modern Art Exhibition" held by the Chinese Art Museum in Japan.
    • 1993 - "Corona around the Mountain" was selected for the art show "30th Anniversary of Unique Collection Exhibition" in celebration of the establishment of the Chinese Art Museum.
    • 1995 - The art works "Suspended moon" and "Limpid Water" were selected to attend the "Donated Artworks Exhibition of Famous Artists" held by the Yan and Huang Emperors Art Museum.
    • 1995 - "July" was selected was selected for "Chinese Exquisite Paintings Exhibition".
    • 1996 - "Limpid Water" was selected for "Chinese Modern Art Exhibition" held by the China Artists Association in Japan.
    • 1999 - Art works by Li Xiu were selected to attend a roadshow exhibition of "Fifty Chinese Woodcut Artists" held by the British Woodcut Foundation Council.
    • 2003 - Li Xiu was invited to contribute to the exhibition of "The Open Times" in celebration of the 40th anniversary of the Chinese Art Museum.

    Prizes and Awards

    • 1982 - The series of works "Ah, what a Horse Caravan" was awarded the first prize in the National Minorities Art Exhibition.
    • 1991 - "Auspicious Clouds" received the copper prize in the 10th National Woodcut Exhibition.
    • 1994 - "Limpid water" was awarded with the outstanding prize in the 8th National Art Exhibition.
    • 1994 - "Spirit of Flower" won the golden medal in the National Minorities Hundred-Flowers Exhibition.
    • 1997 - "The Tower" won the golden medal in the National Minorities Hundred-Flowers Exhibition.
    • 1999 - Li Xiu received the prestigious Lu Xun prize for merits in printmaking. The Lu Xun prize is one of the highest and prestigious awards in China.
    • 2001 - "The Primary Sun" received an award at the 5th National Minorities Hundred-Flowers Exhibition.
    • 2001 - Li Xiu received the "Outstanding Artist's Prize" by the National Minorities Art Promotion Committee.

    Collections

    The following museums and institutions have acquired prints for their collection:
    • The Chinese Art Museum shows 7 art works.
    • The Art Museum in Sydney, Australia.
    • The Hsiang Sen Forest Art Museum in Japan has 14 of the artist's works on display.
    • The British Embassy in Beijing holds three art works by Li Xiu.
    • The Shenzhou Print Museum is in possession of three works of art.

    Publications

    • 1985 - Article in the magazine "ART".
    • 1989 - Article in "China Instruction" and "Chinese Women" (in English), published in Hong Kong.
    • 1996 - "Woodcut Album of Li Xiu", ISBN 7-80586-305-9/J . 174, (in Chinese).

    A Peaceful View of the Mountains

    The following article was written by Crystal Lu and is published with friendly consent by the author and by Ms. Li Xiu. Copyright Mr. Crystal Lu. The contents expresses the personal likes and thoughts of the author about the artwork of Li Xiu. It does not necessarily represent the views of artelino.
    The first time I knew the name of Li Xiu was about 20 years ago. Her artwork "Back Home after Graduation" attracted me so much that I wrote an essay to commentate on it. The print described a girl of Yi nationality getting off the train, with great joy. She had graduated from the school and just come back home.
    The Yi nationality has a long history. The Yis have suffered a lot. They live in the remote mountains in the southwest of China. The print was created by a young printmaker - a Yi's artist from the southwest, who attracted the people's attention greatly.
    Later Li became very famous. Her works still reflected the life of the Yis and the minority areas in the southwest. During a period of time, Li, just like the most part of the painters, created a lot of prints full of the local social customs and natural beauty in a realistic way, giving high praises to everything she loved.
    In this prints collection, the pieces of works, such as "The Festival", "The Quiet Lake of LuGu", "A Suite of Paintings", "The Wind Rising", could be taken as representative of her own style. The characters of the Yi#s life, especially the Yi#s women, were depicted to a nicety, with delicate warm feeling, and the qualities of its enthusiasm were also revealed in the structures and the colors of the works. However, this kind of sentiment of realistic was used so often that her own character could not be displayed well. And her style also approached the popularity.
    In the late 1980s, Li made great progress. Her print works, "The Crossing Mountains", which was a symbol of hers, made her so successful. In the autumn of 1988, while Li was holding her own exhibition in the Chinese Art Galley, I made a rough analysis on her change of art in an article titled "From the reality to the dreamy world", saying "The Crossing Mountains" gives people different conception, pure description, peaceful poetic feeling, dreamy imagery. It seemed that the feeling from the bottom of her heart had poured out and her skill and technique in art was sublimated to a high level.
    The majestic mountains become so quiet like a spirit staring at the world with a pair of transparent but melancholy eyes. We enjoy the natural beauty of the mountains and are moved by the view, sinking into the dreamland, everything has become pure and clean.
    Art is learned by heart, not depends on eyes or hand. She surmounted towards people to emerge a new world of her own. Her artworks "The Crossing Mountains", including four pieces of works, "A Mirror of the Mountain", "The Moon Suspended in the Sky", "The Corona around the Mountain" and "The Call", describe the lake on the top of the mountain, a herd of cattle in the moon light, the clouds in the sunset and the call of a pony in the valley.
    The author emphasized to describe the horizontal mountain. The mountain presents a strong black, green and blue tone in the morning mist and the moonlight. It shows a wide and peaceful world. When you look at the painting, you will feel some kind of solitude. But the broad landscape makes you feel free from the world. When Li Xiu created these works, she was experiencing the harassment of life and was in a black mood. The purified imagery also expressed her desire of escaping from reality and having a peaceful life.
    In 1989, Li went to sketch in Tibet. She said:
    "The natural landscape there is similar to the high mountains in Yun Nan, but much more vaster and desolate. I was mostly moved by the Tibetans' religious belief and their expectation of a future life. I was attracted and walked into that world along with them."
    In 1990, Li created four pieces of woks, "The Truth", "A Second Birth", "Auspicious Cloud" and "Fortune", which were the results of this kind of spirit surfs. These four pieces of works inherit the art skills of the print of "The Crossing Mountains" in style.
    The Festival, 1988
    The Festival, 1988
    copyright Li Xiu
    But it is a pity that in Li's two pieces of works, "The Truth" and "Auspicious Clouds", the mediums of the figures and the colors of the colorful ribbon and the clouds were not depicted simply, which reduces the integrity of the works.
    "Limpid Water" are Li's recent works. The tone becomes cool, but the feeling of the prints is still quiet. I like the prints very much, especially one of the artworks. Rich and thick colors, the style tends to be lofty, which is the one that expresses the richest feeling in Li's works.
    In the woodblock reduction prints, it is known that colors should be used less, black and white should be the most important in the tone. But few artists can handle this well. After the creation of the prints of "The Crossing Mountains", she has found out a way of expressing her feelings directly in her works. Both the figures and the colors are used simply. The spirit is put into the form of the works, the colors of black and white are very concordant.
    In recent years, most of the woodblock reduction prints of Yunnan are so colorful, but Li puts a special emphasis on the colors of black and white. It is no doubt that an artist chooses a way of the vision and the language by his own style. Li Xiu insists on her pursuit in art. If she can keep on purifying the language, paying more attention to the lines and the shapes, making the structures and the colors more rhythmic, this will make her reach a new realm of art.
    Compared with those works which have been created since 1988, "The Crossing Mountains" is more sensitive. That is to say, it is more subconscious of the printmaker. There is slightly feeling reflected in both the four Tibetan pieces of works and "Limpid Water". Maybe this is related to the artist's idiom. On the other hand, Li Xiu is very introverted. But she seems to be more enthusiastic and open-minded.
    How to make an artist's creations (including the spirit and the way of language) and his own quality and character more harmonious, which will influence the creator's style and purity of art. It is necessary for the artists to think more about the problems they meet during their creation. It is said by some psychologists that the middle-age female will display some kind of male's personality, but for the artists, maybe it is not so good.
    Since 1988, the factor of the reasonableness is gradually revealed in Li's artworks, especially in "Limpid Water". Perhaps this will put some infusion of coldness into her art style, which pushes her to a state of extremity. And it is possible to resemble the style of the American woodcut maker Kent. After all, Li Xiu is a frank painter, she is not grudging in doing that.
    In my opinion, Li still has more emotions, which expends a peaceful view in the works of "The Crossing Mountains", composing it in figures. She was moved by the Tibetans' religous belief. But she does not realize that this kind of religious feeling is not proceed from reasonableness, but the feeling from the bottom of heart. The works, such as "The Crossing Mountains" and "The Truth", imply a certain kind of religious feelings.
    The former faces to the nature, the latter expresses a person's imagination of religion. Compared with these two pieces of works, "The Crossing Mountains" reveals the artist's personal comprehend, reflects more characteristic and promote the emotion to the supernatural feeling by the dialogue with the world. That is metaphysics, some kind of religious experience. If Li Xiu pursues in this way, pouring her mental state of life and feelings in her works, her art style will be more pure.



    Copyright ©2001-2011 artelino GmbH. All rights reserved

    Major Arts of Chen Yongle

  • Saturday, December 10, 2011
  • Лексу
  •                                 Major Art by Chen Yongle


    Chen Yongle - born 1944

    Chen Yongle, born 1944
    Chen Yongle, born 1944
    copyright Chen Yongle
    Chen Yongle is a leading artist of what is today called the Yunnan Art School. He is among the few contemporary Chinese printmakers who can claim a series of international exhibitions. The artist works in the technique of reduction woodblock prints - printed with thick oil-based colors. Chen Yongle's works remind in technique and style of Hao Ping, another Yunnan Art School representative. Friends of Hao Ping will like Chen Yongle - and vice versa.

    Reduction Woodblock Prints

    Chen Yongle works in the technique of the reduction woodblock print. This technique uses only one woodblock to print all colors. At the end of the creation process a new edition is not possible because the states of the foregoing steps were destroyed. Yongle uses oil based inks which he applies opulent. It makes the paper surface look like a relief or oil painting. Chen Yongle's editions are from 50 to 100 copies - signed and numbered by the artist. Most prints are not dated. And most are large to very large in format with the exception of a few smaller ones. The prints vary in prices according to their sizes. The artist seems to prefer the portrait format.
    Chen Yongle's woodblock prints remind the viewer remotely of the works by Hao Ping. The application of thick oil-based colors, the use of flat areas and the common subject of showing the life of ethnic minorities are common bonds. Both artists are top representative of the Yunnan Art School - a term to describe a certain printmaking style that developed since the early 1980s in the South-Eastern province of Yunnan.

    Subjects

    Verticle Song
    Verticle Song
    copyright Chen Yongle
    The main theme of Yongle's art is the depiction of women from the ethnic minorities that live mainly in Southern Yunnan where China's neighbors Laos, Vietnam and Birma are not far away and where the climate is subtropical. Chen Yongle's women are depicted as a system of elegant forms and lines. Ornamental patterns dominate the arrangement of space and composition. The subjects look so poetic, almost mystic, although the basic design is simple.

    Affiliations

    • President of the Yunnan Research Institute of Fine Art
    • Member of Chinese Artists Association
    • Member of Chinese Graphic Artists Association
    • Member of the Association of the Artists of Chinese Craft and Art

    Major Exhibitions

    Qin Rhyme
    Qin Rhyme
    copyright Chen Yongle
    • 1978 - "The Place of War" was selected for the exhibition of the National Military Print Works.
    • 1979 - "Pero Praise" was selected for the exhibition of National Art of the 30th Commemoration of the foundation of the People's Republic of China.
    • 1984 - "Heaving" won the copper prize of the 6th National Art Exhibition.
    • 1984 - "Wong of Peacock" was selected for the 6th National Art Exhibition.
    • 1986 - Exhibition of Yunnan prints in Australia.
    • 1987 - Exhibition of modern Chinese prints and exhibition of Yunnan Print Works in Japan.
    • 1989 - "Silver Fruit" - Copper prize of the 7th National Art Exhibition.
    • 1990 - Exhibition of twelve Yunnan artists organized by the Japan Educational Fund.
    • 1990 - "Silver Fruit" won the Gold prize of the Japan-China Prints Foundation Fund.
    • 1990 - Chen Yongle's works were published in the book "Annual Chinese Prints" and his name was added to the dictionary of Chinese contemporary artists.
    • 1990 - "Rice of Thai Nationality" was displayed at the 10th National Exhibition of Graphic Arts.
    • 1990 - Exhibition of hundred famous gaphic artists from mainland China in Taiwan.
    • 1992 - Exhibition at "Fine Art 92" held by the European community.
    • 1992 - Exhibition of "Contemporary Delicate Paintings", in the Netherlands.
    • 1993 - First exhibition in the U.S.A. and again in the Netherlands.
    • 1994 - Exhibition of artists from mainland China in Hong Kong.
    • 1994 - Solo exhibition in Belgium.
    • 1994 - Solo exhibition in Germany.

    Awards

    • 1984 - Copper Medal at the 6th Exhibition of National Art, China
    • 1989 - Copper Medal at the 7th Exhibition of National Art, China
    • 1990 - Gold Medal by the Japan-China Prints Foundation Fund
     Copyright ©2001-2011 artelino GmbH. All rights reserved

    Amazing Biography of Chen Li

  • Tuesday, December 6, 2011
  • Лексу
  • Amazing Biography of Chen Li 

    Chen Li - born 1971

    Chen Li I
    Chinese Prints
    Chinese Prints
    Vase, 2007
    copyright Chen Li
    Chen Li is the son of famous Yunnan artist Chen Yongle. But his style is different from his father's. Chen Li tries to combine the style of traditional Chinese brush painting, the typical colorful Yunnan look and elements from Western abstract painting. The result are pleasing, colorful woodblock prints - Chen Li style.
    The images on this page are link-sensitive and take you to other articles or web sites in which you might be interested.

    Chen Li - Education

    Mr.Chen Li was born in 1971 in Kunming city, the capital of Yunnan province. Being the son of the famous Yunnan painter Chen Yongle, he was influenced by painting and printmaking from his childhood on.
    But Chen Li was not satisfied with the traditional style of Yunnan painting. Therefore he went his own way trying to combine the warm colors and fluent lines of Yunnan paintings with a more abstract style. Chen Li combines the style of Yunnan Art School with elements of traditional Chinese brush painting and abstract Western painting.

    Exhibition and Awards

    Chen Li II
    Chen Yongle - Biography
    Chen Yongle - Biography
    Bird of Paradise, 2007
    copyright Chen Li
    • 1998 - "Fragrance, Autumn's Spring" was selected for the 14th National Print Exhibition of China.
    • 2000 - "Moon on the Cold Mountain" was selected for the 15th National Print Exhibition of China.
    • 2001 - "Dancer" was selected for the art exhibition for the celebration of the 52nd anniversary of the foundation of the People's Republic of China.
    • 2002 - "Praise Song" won the copper prize of the Yunnan art exhibition "Prize of Colors".
    • 2003 - The oil painting series "Landscape" was selected for the third Chinese Oil Paintings Exhibition, Yunnan province.
    • 2004 - The woodcut print "Songs of Yunling Echo the Mountain" was selected for the 10th National Art Exhibition and won the second prize of the art exhibition for the Celebration of the 55th anniversary of the foundation of the people's republic of China.
    • 2004 - The woodcut print series "Colorful House" was selected for the 10th National Art Exhibition and won the second prize of Yunnan Art Exhibition.
    • 2005 - "Silenct Mountain" was selected for the Taipei Contemporary Artists Invited Exhibition.

    Chen Li - Gallery

    Here are a few more of Chen Li's beautiful woodblock prints.
    Dieter Wanczura
    (December 2009)
    Chen Li III
    Chinese Prints - Info
    Chinese Prints - Info
    Autumn of Westlake, 2007
    copyright Chen Li
    Chen Li IV
    Chinese Prints - Article
    Chinese Prints - Article
    Colorful House No.1, 2001
    copyright Chen Li
    Chen Li V
    Chinese Prints - Introduction
    Chinese Prints - Introduction
    Colorful House No.2, 2001
    copyright Chen Li




    Copyright ©2001-2011 artelino GmbH. All rights reserved. 

    Full History of The Abstract Art - Abstract Expressionism Movement and Expressions

  • Saturday, November 26, 2011
  • Лексу

  • Full History of The Abstract Art - Abstract Expressionism Movement and Expressions 


    The Abstract Expressionism Movement, also called the New York School was exclusively an American abstract art movement that mainstreamed in New York City in the period following the Second World War. This movement was significant in the sense that it was the earliest American movement to declare non-dependence on European styles and to get a sway all over the globe. It also enabled New York City to replace Paris as the art hub. Prior to its reference to American art, “abstract expressionism” was a term used in the Berlin periodical named ‘Der Sturm’, in 1919. 


    Arshile Gorky played an important role in inducing The Abstract Expressionism Movement. The abstract art works produced during the period of this movement are considered to be a combination of certain visual aspects of abstract European schools like Futurism, Synthetic Cubism and Bauhaus with the self-expression and emotional strength of German Expressionism. Though this abstract art was a mixture of a number of styles, its basic philosophy was to search and seek out answers for questions relating to human existence. 


    There are many similarities of style between abstract expressionism art and the work of Russian artists of the early 1900’s, the most prominent being Wassily Kandinsky. The abstract art from this period of the movement is often characterised by giving the impression of being produced in an act of artistic spontaneity. The work of pioneers of the movement such as Kandinsky, Kunz and later Rothko dealt with the expression of subjects including spirituality and the subconscious. However, meticulous planning and conscious thought was often involved in creating the many of the well known works of art which define this period of the expressionist movement.


    In the 1930’s in North America, prior to the mainstream acceptance of abstract art, social realism art had been the prominent genre of art. Mexican social realists such as Diego Rivera and David Alfaro Siqueiros together with the Great Depression strongly influenced the acceptance and widespread popularity of this relatively short lived movement. Preceding the Second World War in the United States there arose a time of political sensitivity. Due this change in the political climate social protest made through art would no longer be tolerated. In American society an artistic vacuum had opened and the abstract expressionism movement arose into the mainstream, showcasing at major galleries in New York such as The Art of This Century Gallery. The abstract expressionist movement spread rapidly thorough the elite art community of the United States through its major artistic communities such including the San Francisco Bay area and California.


    During the period of The Abstract Expressionism Movement, several artists started experimenting with shapes and colour. They broke away from what was considered to be artistic, conventional painting and painted complete canvases in blue, orange or other colours. Dripping, splattering and big brush strokes were characteristic features of Abstract Expressionist Art. The artists of this period preferred larger canvases positioned on the floor over canvases that were easel bound and moderate. The focus of abstract art within the expressionism movement was not the portrayal of objects but the portrayal of emotions. 


    In the broad sense, Abstract Expressionism was of two streams – Colour Field Painting and Action Painting. Colour field painting came up in the beginning of the 1960’s and involved using shape and colour to create religious serene paintings that were devoid of representative subject substance. The composition of colour field works were huge coloured areas with no forms or signs. Helen Frankenthaler, Mark Rothko and Ellsworth Kelly were some painters associated with this type of painting. Action Painting was a painting stream that arose prior to Colour Field Painting (between the 1940s and 1950s) and practiced by artists such as Jackson Pollock, Willem de Kooning and Franz Kline. The driving force for the works of these painters was often considered to be the painters’ soul and life energy.


    Abstract Expressionist Art appeared to be defiant, idiosyncratic and radical, and to some, nihilistic. The movement weakened in the 1960s while other movements such as minimalism and pop art arose in opposition to it. Despite the movement losing importance, a good number of abstract expressionist painters continued following its characteristic painting fashion for many more years. In addition, this art movement profoundly influenced how some American artists of later generations used materials and colour in their Abstract Art.
    Source

    Article Author:
    Innes Desborough
























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    Today's 3D Animations Are Not Only For Movies

  • Monday, November 14, 2011
  • Лексу
  • Today's 3D Animations Are Not Only For Movies   













    Talent relating to the creation of animation is a wonderful gift. The creators of animation love it just as much as the people that watch it. In the past, the most creative pieces were constructed via 2D animation, although now, the revolution of 3D technology has meant that this is both better quality and easier to produce. 3D offers both the realism of real life, contrasting with the technologically advanced implementation of computing technology, making it spectacular for the viewers.


    All animation starts with a foundation or base, just like a builder would lay foundations for a house. This allows the animators to develop and build on ideas or concepts that they have produced so far. Once they are happy with the ideas that have been developed, animators can focus on using 3D rendering processes to enable their animations to ‘come to life’. The rendering techniques that animators use make a huge difference; they make something good into something amazing.


    3D Flash and online 3D illustration have come such a long way over the last 5-6 years or so. Before this time, software resources were available, but at a cost. This meant that if animators wanted to produce a piece then they’d be looking at a huge investment to get software up and running. These days software is cheaper, as well as a lot more capable, which opens many doors for new and experienced animators.


    The common misconception is that animation is just something that is used in cartoons, or kids programs. This is simply not true. Anything that has been manipulated via computer technology is classed as animation. This might be building plans made into 3D or even a virtual car design. Animators work in hundreds of industries, not just cartoons!


    Where as cartoons were where the 3D animation really took off, there is a new use for it. Businesses throughout the world are showing their professionalism and dominance in their industry by producing ranges of ‘flash’ products or services, making them look special via 3D animation. A typical example these days would be both offline and online marketing companies. These companies use as much outside help to make their company, products or even services look that little bit better. Of course, 3D animation and rendering techniques are exactly what they should be implementing if this is what they want to achieve. Next time you take a look at a marketing company, or even any company trying to sell products, see if their website or brochure catches your eye, and if so, is it because they are implementing 3D animation? Using animation rendering techniques is a way for them not only to make their company look better, but to stand out from the crowd.


    Where are 3D animation rendering techniques found elsewhere?


    Are you a teacher, or have you been taught? It’s a well known fact that there are a range of ways people take on board new information. The vast majority of students (the topic is irrelevant) respond really well to visual resources such as books, pictures or even computer based visual resources. The internet and computers are so popular these days, that there isn’t actually the need for a teacher. Instead interesting, exciting and educational courses can be put together for use via a computer and then made to be kind to the eye by implementing 3D animation rendering techniques.


    Where is the future of 3D animation going?


    Like any industry, it is moving extremely fast. A rendering technique used today, might be absolutely useless tomorrow. Software is the key ingredient to producing quality 3D animation. Anyone looking to get into the industry, or already involved will need to have a keen eye for what’s hot and what not, other wise they are likely to be left in the dust. That being said, animation software doesn’t do the work for you, the end product will only be as good as the person behind the computer screen implementing rendering techniques.


    To begin with 3D animation was basically operating software. Now, because of the technologically advanced features and processes that can be implemented, it goes much further than that. The more creative and artistic the operator of the software is, the bigger the chance that the end product is going to be something of a masterpiece. The combination of great creativity, experience in the arts industry and the knowledge to operate powerful 3D animation software, using the correct rendering techniques, can create extremely powerful animations.



    Article Author:
    Benicio Brown



    Article courtesy of http://www.rebusmedia.net/ , 3D animation services including rendering, animation production, 3D design, 3D video, and more.


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